In Good Voice for the Nissan Titan

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

LOS ANGELES A spot for the Nissan Titan pickup truck by Omnicom’s TWBA\Chiat\Day takes a page from specialty-magazine endorsements, said the agency’s creative director. The 30-second ad, which broke during the NBA finals, starts its full national and cable TV run the week of June 28, the agency said.

Themed “Some trucks deserve a little praise,” the “Singing Its Praises” spot uses rugged footage of the vehicles and quotes in titles declaring some of its awards, such as “Four-Wheeler Magazine Pickup Truck of the Year” and “Tow Vehicle of the Year.”

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in