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Local Talent Prompts Companies to Build
BOSTON–As the good times continue to roll, the agency marketplace in Boston is undergoing a transformation not witnessed since the early 1980s.
Robust economic times coupled with the maturation of market leaders–Arnold Communications; Hill, Holliday, Connors, Cosmopulos; and Mullen–is giving rise to new shops. But unlike the 1980s, when Boston was viewed as a good place to build a regional book of business, newcomers today are drawn by the talent that resides and chooses to stay here.
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