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Good Housekeeping magazine is talking to 6 or 7 shops around the country about its national advertising account.
Pat Haegele, publisher of the Hearst Magazines title, confirmed last week that she has met with a number of U.S. agencies.
Incumbent Jordan, McGrath, Case & Taylor in New York has been invited to defend the account, which has been inactive recently. The initial list will be cut to around three finalists with a decision in September, said Haegele.
The publication is planning a major ad push this fall for its Good Housekeeping Seal, a staple since 1909.
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