Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
To combat hate, MTV has created programming that may serve to prove how time can be the best healer.
The network last week broadcast a scroll of the names of hundreds of victims of hate crimes against a black background, a list that ran for more than 17 hours from Jan. 10-11 and was uninterrupted by commercials. The litany was created with suggestions from civil rights organizations such as the Southern Poverty Law Center, Human Rights Campaign and the Anti-Defamation League.
“I figure we’re displacing a couple million dollars’ worth of ads,” said Brian Graden, president, programming, MTV.
The scroll is part of a comprehensive “Fight for Your Rights: Take a Stand Against Discrimination” campaign that also includes Anatomy of a Hate Crime, a film about the murder of Matthew Shepard (a student who was killed because he was gay), and an MTV News Special that examines hate crimes.
MTV executives decided to run...
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in