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The World Wrestling Federation hopes fans of “Stone Cold” Steve Austin, Mankind and the Undertaker watch the Super Bowl–at least after halftime.
Unusually, the WWF, which airs Sunday Night Heat on the USA Network, will count down the seconds to the third quarter of the big game during its Halftime Heat special. Viewers who switch back to Fox will see the WWF’s new ad.
In the spot (shown here), wrestling stars give a tour of the Stamford, Conn.,
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