California commercial-production company Good Company Films has launched with two directors on its roster, including a rock star who has worked on the Miller Lite "Dick" campaign for Fallon.
Gerald Ca sale, a co-founder and member of 1980s new-wave band Devo, and Scott Marshall, son of director and Happy Days creator Garry Marshall, have both joined the shop, which opens with offices in Santa Monica, Calif., and San Francisco.
"It seems like a good time to expand on the music-driven identity we've already established for Gerald and to add Scott to that effort because his work is also solidly in that vein," said Raub Shapiro, executive producer at Good Co., who will look for music- and comedy-driven material for both directors.
Shapiro launched Bad Co. Films, a music-video-production company, last year. That entity has six directors on its roster, including Casale and Scott Marshall. The pair has directed videos for rock groups such as The Cars, Rush, Soundgarden, Silverchair and Smashmouth.
Prior to Good Co., Sha piro and Casale also worked for Picture Park Productions, which has offices in Boston and Los Angeles. Shapiro will continue to work with Picture Park on a consulting basis.
Before Picture Park, Casale was a director at the now-defunct Crash Films and Pandemonium. His first big break came with the 1997 Miller Lite "Dick" television campaign, via Fallon in Minneapolis. Most recently, he directed a Nintendo Super Mario Bros. television commercial for Leo Burnett in Chicago and a series of Carvel spots for Kirshenbaum Bond & Partners West in San Francisco.