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Goldwell Cosmetics USA of Linthicum Heights, Md., is searching for a new face that will help its line of beauty products take off, sources said.
Goldwell is in the second phase of the agency search, the insiders added, having reduced the field to several agencies in the Baltimore-Washington, D.C., area. The contenders were undisclosed at press time.
The client has already met with the agencies for the purpose of capabilities presentations. A decision is expected to be made in the coming weeks.
The cosmetic company’s advertising account has been handled by Trahan, Burden & Charles, Baltimore, for the past three years.
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