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Going Far and Wide for Shoots
TBWA\Chiat\Day’s latest spot for Adidas’ T-MAC shoe (pictured) was shot in the little-known locale of Ostrava, Croatia, which begs the question: How far are agencies going to shoot these days? The answers make locations in Argentina and Brazil seem practically local. Croatia was chosen by the team in order to create the ad, which features Tracy McGrady of the Houston Rockets bursting into flames and sprouting wings, with the “scale” they wanted at a reasonable price, said associate creative director John Patroulis.
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