Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
After completing a project for Louisville Slugger, GodwinGroup in Jackson, Miss., won the creative print portion of the brand’s ad account.
Billings were not disclosed. The client will place media.
Louisville Slugger, a division of Hillerich & Bradsby Co. in Louis-ville, Ky., last spring staged a review for an agency to launch two new aluminum bats, the Springsteel softball version and the Air Attack baseball model. GodwinGroup defeated several undisclosed agencies in the Midwest, said Bill Clark, national sales manager for the client.
Doe-Anderson Advertising & Public Relations in Louisville had held the account, and will continue to handle Louisville Slugger’s public relations and Web activities, Clark said.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in