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Move over, Cabbage Patch Kids. Make way, Beanie Babies. The Bobbleheads are muscling in.
The small, lifelike figurines with spring-mounted heads have become instant box office gold for sports teams as promotional devices. What’s more, the statuettes have become a coveted ad vehicle, even for sponsors that typically do not attach their names to such items.
Case in point: Just days before the Los Angeles Dodgers were scheduled to give away 55,000 Tommy Lasorda Bobble heads on Opening Day, the team finalized a sponsorship deal with Boeing.
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