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Times that 50 Cent was shot in the attempt on his life in Queens five years ago. Now, activists in the U.K. are deploring a new Reebok spot in which the rapper grins and counts to nine, with screams and sirens blaring in the background. Mothers Against Guns has called for a boycott of Reebok, and Disarm Trust called the ad “irresponsible” and “despicable.” The company responded in a statement: “Reebok does not condone or support every choice, view or action of the many athletes and entertainers who wear our products.
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