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Percent by which Powerade trails Gatorade in sports-drink market share (81 percent to 14 percent). Hoping that LeBron James can help close the gap, Powerade has given James his own Powerade flavor, FLAVA23, coming out next month. James even had a hand in its development. He chose a red sourberry flavor and selected the color of the drink—similar to the red-wine color of his Cleveland Cavaliers’ road uniforms. “I love the way it turned out,” James said in a statement.
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