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Position of a Becky’s Carpet & Tile spot on a list of the “Top 5 Most Irritating Commercials in St. Louis,” as judged by a columnist on the St. Louis section of About.com. Irritating but memorable (Shoptalk remembers it clearly, a decade after leaving St. Louis), the ridiculously low-budget spot has turned Becky “Queen of Carpets” Rothman, proprietor of the Becky’s chain, into an icon of sorts in the city. It shows her wearing a tiara and floating on a magic carpet above the Gateway Arch as she delivers her sales pitch.
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