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$40

Cost of Massachusetts license plates featuring a special dog-and-cat design created by Mark Bappe, associate creative director at Connelly Partners in Boston, to benefit the Massachusetts Animal Coalition. The plate, which is in production and set to be released next month, features the animals in silhouette with the line, "I'm animal friendly." Bappe says he used actual models—a dog named Murphy and a cat named Guinness. A portion of the $40 will go to MAC, a statewide nonprofit that aims to promote the importance of spaying/ neutering of pets. Bappe, who worked for MAC pro bono, is also working on posters to tout the plates.

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Total hours during which it was May 13 in at least one of the Jack Morton Worldwide offices, as the company celebrated World Day 2004, a global internal branding event. The experiential-marketing agency's 16 offices on four continents all used props, lighting and color to create a new work environment for the day. Each office also contributed to a World Day cookbook, among other initiatives, and every staffer chatted with an "e-pal"—a fellow employee in another market. The agency also "passed along" the rhythmic beat of a Pacific island drum via video link from office to office and continent to continent. "We recognize there is always room for more collaboration," says CEO Josh McCall. "The idea behind World Day is to kick-start that key driver of our business moving forward."