Go Figure

$15,000

Amount raised, at press time, by Wunderman through an auction of dozens of 5-by-7-inch canvases commissioned as a benefit for the End Hunger Network, a charity founded by actor Jeff Bridges. “Every child is an artist. The problem is how to remain an artist once one grows up,” Pablo Picasso once said, and with this project, Wunderman aimed to tap the inner child of clients, staff and friends. The WPP Group direct marketing agency sent out scores of blank canvases and asked for tiny masterpieces in return.