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Population of Rodeo, Calif., which has turned down PETA’s offer of $20,000 worth of veggie burgers in exchange for the town changing its name to something less meaty. The residents of Rodeo, founded in 1890 by a meat-packing company, were none too pleased with the offer, which would have worked out to about half a dozen patties per person. Said one: “Why don’t they change the name of Rodeo Drive in Beverly Hills if they want to change something? We’re a small town.

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