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2: Place in Germany’s national handball league that a team named Flensburg-Handewitt finished last season. That success has earned the team a new sponsor, Beate Uhse, a multinational erotica giant, which plans to advertise its Web site www.sex.de on the back of the players’ shorts this season. “It’s great that it’s on our bottoms,” one player says of the media placement. “That’s where the women look first.”

0: Amount of thought that apparently went into the creation of a new Taco Bell promotion that promises (no joke) “one full year of gas” to each of 200 grand-prize winners.

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