70 percent: Portion of Aflac's revenue generated in Japan. Thus, the insurer is treading carefully in its first ads on the island nation. That includes having a mellower Japanese actor replace Gilbert Gottfried as the voice of the squawking duck. Says Linda Kaplan Thaler, CEO of Aflac agency The Kaplan Thaler Group: "The Aflac quack is quite a quack. But for the Japanese, I'm sure a quieter quack will be quite as quirky. And that's my quick quote on that quack."
£70,000: Amount England's Football Association was fined last month because of racist behavior by England fans during the team's match against Turkey. The F.A., which faces the prospect of England being booted from the Euro 2004 championship if the problem persists, has drafted David Beckham, star England and Manchester United midfielder, to ask for tolerance and respect from the fans. In recorded messages that will be broadcast before England's next two games (against Serbia June 3 and Slovakia June 11), Beckham will suggest, among other things, that England fans not boo during the playing of the opposing team's national anthem.