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Carolyne Berkeley spent more than two decades at large, global advertising agencies prior to joining 25-person Gardner Nelson & Partners in New York as director of strategic planning. So far, she has nothing but good things to say about small-agency life—which isn’t to say the move hasn’t required some adjustment.

“You have to do your own copying,” said Berkeley, 51, who also was named the New York independent shop’s seventh partner.

Berkeley left Omnicom Group’s BBDO New York last summer after 10 years at the agency, most recently serving as svp, group director for planning and research.



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