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NEW YORK — General Nutrition Cos. has ended its relationship with New York shop TBWA\Chiat\Day and will eventually “need an agency,” said Michael Tam, evp and chief marketing officer at the Pittsburgh company.
Tam arrived in June from Nordstrom Product Group, where he was an evp.
For now, GNC is relying on freelancers and an in-house design team, Tam said. Collectively, they have been preparing for the unveiling of a nationwide store redesign, scheduled for next week.
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