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Goldberg Moser O’Neill has landed its second ad assignment from Coca-Cola. The San Francisco shop has been tapped to create ads for the South American launch of a new high-energy drink called Kuat, sources said. Coca-Cola is considering launching Kuat in the U.S. with ad support from GMO, sources said.
GMO handles Coke’s Citra, a citrus-flavored soft drink introduced earlier this year in the U.S. with some $40 million in ad support.
Executives at GMO and Coca-Cola declined to comment.
Sources said GMO is completing a 30-second launch spot for Kuat that will break in early 1998.
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