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In a move designed to help the shop aggressively court new business, GMO/Hill, Holliday has hired two TBWA\Chiat\Day veterans with experience on accounts such as Sony PlayStation and Nissan.
Jenifer Wallrapp and Lisa Welch-Nehring were each named vice president and group account director. Together, they will handle new-business development at the San Francisco agency.
GMO president Nancy Hill said she has been trying to hire both women for some time.
“This is such a natural fit, as the three of us have been trying to find a way to work together,” Hill said.
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