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NEW YORK–GMC will air a new TV spot next week for its Envoy mid-sized SUV, under the purview of its “We are professional grade” brand tag. The 30-second commercial, via Lowe Lintas, New York, touts the fact that Envoy has just been awarded Motor Trend’s prestigious 2002 Truck of the Year award.
The spot for GM’s truck unit follows a print campaign that broke earlier this month and will be supported by dealer programs, point-of-purchase materials and auto-show promotions.
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