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Berlin Cameron
& Partners has picked up additional business from General Motors’ GMC division, gaining a share of the work on Sierra, its biggest spending brand, the client confirmed.
Previously, the brand was associated solely with Lowe Lintas & Partners (formerly Ammirati Puris Lintas). The two New York shops are now sharing duties, and Berlin Cameron is being considered for even more GMC assignments, sources said.
GMC spent nearly $90 million of its total $250 million U.S.
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