GMC Ad Campaign Follows Diverse Road

NEW YORK–GM truck unit GMC is launching two new ads for the 2002 Envoy mid-sized SUV. The 30-second spots scheduled to break in September are part of GMC’s year-old “We are professional grade” creative brand campaign. Ads for GMC light trucks feature GMC engineers and designers talking about the products.

The two new spots–“Pursuit” via AOR Lowe, Lintas and Partners, New York, and “Look what we got” from Chisolm Mingo, New York, which has handled GMC’s African American marketing efforts since January–are part of GM’s diversity effort.