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A TV spot focusing on the donation of 60 vehicles by the United Auto Workers to the New York Fire Department was created by General Motors corporate agency McCann-Erickson.
McCann, Troy, Mich., which is also lead agency for the automaker’s Buick division, broke the 60-second spot late last month. It will run through Dec. 9 in spot buys in several dozen cities where GM plants are located. It will air on sports programming, local news programs and some primetime shows, said a McCann-Erickson representative.
Titled “The Answer,” the commercial features the traditional Irish song “Danny Boy.”
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