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General Motors’ multiyear Olympic sponsorship deal offers significant marketing opportunities for all its car and truck brands, according to a top GM marketing official.
But it does not mean an immediate windfall for GM’s agencies, said Phil Guarascio, vice president and general manager of GM North American Operations marketing and advertising.
GM, NBC and the U.S. Olympic Committee announced the event sponsorship agreement last week. The extended deal represents a multimillion dollar investment with the U.S. Olympic Committee and NBC Sports, designating GM as the official domestic car and truck of the U.S.
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