Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
DETROIT General Motors launches a new retail marketing program this week called “Summerdrive 2 The Max” with the goal of clearing dealer lots of current inventory before the new models arrive in the fall.
The program, which runs through July 31, includes incentives of up to $4,000 on selected models. National TV and print from McCann-Erickson, Troy, Mich., support the effort. Spending was undisclosed, but GM spends about $200 million annually on corporate advertising, according to TNS Media Intelligence/CMR.
The
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in