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LOS ANGELES General Motors said it is staging a review for its U.S. media-buying business.
The automaker spent $3.2 billion on domestic measured media last year, per Nielsen Monitor-Plus. (That figure includes more than $600 million in dealer association advertising, which is included in the review.)
The incumbents, Interpublic Group’s GM Mediaworks in Warren, Mich., and LCI in New York, which handle national and regional buying respectively, will defend against Publicis Groupe’s Starcom MediaVest in Chicago, a GM representative said.
Said
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