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APL May Lose Account; CEA Doing Fall Campaign
DETROIT–General Motors may soon move creative responsibilities for its OnStar navigation system from Ammirati Puris Lintas, New York, according to sources.
GM has already assigned a fall advertising campaign for OnStar–including TV and print–to Campbell-Ewald Advertising, Warren, Mich., which is working with sister shop C-E Communications, sources said. CEA is national agency for GM’s Chevrolet division. There are “serious discussions” under way between GM and CEA about a long-term relationship on OnStar, sources said.
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