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NEW YORK A new online sweepstakes for General Motors Western region encourages people to create a virtual billboard for a chance to have it made a reality in their hometown.
The promotion, which launched this week, plays off of a 1-month-old outdoor campaign from Interpublic Group’s McCann-Erickson in San Francisco that compares the GM line of vehicles to various California lifestyle attributes. One of six billboards appearing in the Bay Area and Los Angeles, for instance, pairs a GM Cadillac Escalade on a red carpet with the headline, “Hollywood.”
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