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CHICAGO General Motors is offering employee discounts to all buyers of new cars and trucks from today through July 5 in a promotion backed by advertising from Interpublic Group’s McCann Erickson, the automaker said.
The Troy, Mich., agency’s print ads premiere tomorrow and Friday in The New York Times, The Wall Street Journal and USA Today; a television spot breaks Friday, and the campaign also includes radio. The TV spot features actual GM employees talking about their enthusiasm about working for the company.
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