Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Interpublic Group’s GM Mediaworks has lured a veteran media buyer from WPP Group’s MindShare, sources said. Cathy Tocco, MindShare director of local broadcast and longtime buyer for Ford and others, starts today in the new post of executive vice president and managing director of local broadcast.
Tocco was part of the team that worked to combine the media operations of J. Walter Thompson and Ogilvy & Mather to form MindShare in 1999.
She joined JWT in 1978 as an associate broadcast negotiator, rising to senior partner in 1989.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in