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DETROIT–General Motors Corp. is holding its massive U.S. advertising spending steady this year from last, despite increasing pressures to cut costs, but is shifting more of its budget to regional media from national television and print outlets, according to a top company official.
Overall spending this year will be “about the same,” said CJ Fraleigh,GM’s executive director of advertising and corporate marketing. “Because of the realities of the marketplace, we have shifted more dollars toward local spending.”
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