GM Introduces H2 Sport Utility Truck

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DETROIT General Motors’ Hummer began airing the first of three new spots this week that continue the brand’s “Like nothing else” tagline, but utilize a different visual presentation.

The new spot, produced by independent agency Modernista! in Boston, focuses on both the H2 SUV and the new H2 Sport Utility Truck models and will continue airing during the Summer Olympics broadcasts on NBC.

This ad, titled “Evolution,” introduces the SUT by using a kaleidoscopic visual treatment that morphs various images to convey both the style and function of the Hummer vehicles.



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