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Strike Causing Misconception of Car Drought
DETROIT–Worried about waning brand loyalty due to its lingering strike, General Motors is preparing a direct mail campaign to ask existing consumers to stay within the GM family despite a halt in production.
Phil Guarascio, vice president and general manager for marketing and advertising at GM, acknowledged the company is concerned about regaining lost sales momentum disrupted by the 2-month-old strike. But aside from a TV spot that broke last week from Buick agency McCann-Erickson in Troy, Mich.,
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