GM to Expand Woods' Ad Role

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

DETROIT General Motors has decided that Tiger Woods is bigger than Buick, and would be using the golfer/pitchman to flog its OnStar security and navigation systems.

A Buick representative said Friday that Woods would remain “primarily the face of Buick,” but his role would expand in the GM portfolio.

“The relationship with Buick will not change or end,” said the rep, David Darovitz. “But we are making him work a little harder.”

Woods appears in a current OnStar ad with talk show host Jimmy Kimmel and Kelly Ripa of the morning show Regis and Kelly.

Kimmel







AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in