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DETROIT The revised “Robot” spot for General Motors, sans the controversial suicide scene of the earlier iteration, bows Sunday during the Academy Awards telecast on ABC.
That scene, actually part of a dream sequence, drew protests from mental health and suicide prevention groups.
The revised ad from Interpublic Group’s Deutsch/LA can be viewed here.
The spot originally portrayed a robot on the assembly line fired for dropping a bolt. The anguished automaton toiled through a series of low-end jobs (such as holding a sign hawking condo units) before pondering a bridge jump.
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