GM BuyPower Banners Play Up Preparedness

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

NEW YORK GM BuyPower.com launched a contest on NetZero’s auto channel today aimed at getting prospective car buyers to test-drive the Web site. The promotion follows a banner ad campaign that broke on major automotive Web sites last Friday.

Some of the first half-dozen ads show buyers on the verge of purchasing GM cars relaxing poolside or playing golf, with supporting copy that implies that the use of gmbuypower.com made car research, price quotation and dealer locating so effortless as to afford leisure time.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Spring Special

Save 30% Off an ADWEEK Subscription Today!

View Your Options

Already a member? Sign in