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General Motors’ Chevy division will launch TV spots on Monday for its 2002 cross-utility vehicle, the Avalanche. The ads, part of a multi-million dollar campaign, focus on the truck’s central feature, its midgate, which allows the vehicle to convert from an SUV with a 5′ 3″ external bed to a full-sized pick-up.
The TV ads, via Campbell-Ewald, Detroit, will run this summer with a limited exposure in Texas, California and Florida. National breakout will follow in September.
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