Glyphix in the Big Time With Creative Assignment

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After gradually adding below-the-line ad duties for 21st Century Insurance over the past year and a half, little-known boutique Glyphix said it has snagged the creative portion of the client’s $20 million-plus account.

The auto insurance pro vider, based in Woodland Hills, Calif., moved the account to Glyphix from Pickett Advertising in San Francisco, said David Ullman, agency executive creative director.

Representatives for 21st Cen tury and Pickett did not return calls seeking comment. It could not be determined who is handling media.



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