A glove compartment that works as a cooler.

A glove compartment that works as a cooler. Controllable headlights. And 118 other features. That’s the highlight of Arnold’s new campaign for Volkswagen’s Passat. Seven TV spots, directed by Jake Scott, began rolling out this month. One shows a man storing sushi in the glove box. Another shows a car guiding a biker down a steep hill at night with its headlights. A print insert in October magazines captures all of the features with one picture for each, from 120 20-second films that will debut on a VW Web site later this month.