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NEW YORK The cancellation of the Golden Globe Awards ceremony on Sunday, Jan. 13 because of the Writers Guild of America’s plan to picket, and the show’s replacement with some type of alternative coverage of the winners, will cost NBC between $10 million and $15 million in ad revenue, sources familiar with the situation told Mediaweek.
The three-hour telecast was scheduled to air 30-second commercial spots that cost between $400,000 and $450,000 each for a dozen or so advertisers, with the program expected to bring in about $25 million in advertising dollars for the network.
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