Globalstar Picks 3 To Pitch In U.S.

AirTouch Satellite Services has selected three undisclosed agencies to compete in a review for its estimated $50 million ad account. The prevailing shop will produce ads for the Globalstar satellite communications system in the U.S.
Karen Gilligan, vice president of marketing for Walnut Creek, Calif.-based ATSS, confirmed the company had selected finalists after talking with about 10 agencies over the past few weeks. “We’re in the process of selecting an agency now,” she said.
Slated to launch in late 1998, Globalstar will utilize a network of 48 low earth-orbit satellites and 50 land-based “gateways” to allow users to make and receive phone calls from any region–even in countries where there are no land-based telephone systems.