GLOBALHUE, SOUTHFIELD, MICH. | Adweek GLOBALHUE, SOUTHFIELD, MICH. | Adweek
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GLOBALHUE, SOUTHFIELD, MICH.

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More than 100 journalists and community leaders showed up at Harlem's Schomburg Center for Research in Black Culture in New York earlier this month for the unveiling of "Harlem," the multicultural ad campaign for the 2004 Chrysler Pacifica. On hand for the event were (l. to r.) Ralph Gilles, director, interior and exterior product design, Chrysler Group and the lead designer of the Chrysler Pacifica; Rev. Al Sharpton; Percy Sutton, chairman emeritus, Inner City Broadcasting Group; Bonita Stewart, director, Chrysler brand communications; Donald A. Coleman, chairman and CEO, GlobalHue, the Southfield, Mich., advertising agency that created the campaign; and Ed Gordon, who served as master of ceremonies for the event. The campaign, which includes two 30-second TV spots as well as black-and-white print ads, breaks on May 1.