GlobalHue Hangs On

The Chrysler Group’s four-month review for a multicultural agency ended with the automaker back where it started—employing GlobalHue.

The competition was highly political, drawing scrutiny from African American groups that demanded assurances that Chrysler employ a shop with true minority ownership. GlobalHue, which is 49 percent owned by Interpublic Group, passed muster on this score, and the Rev. Horace Sheffield of the National Action Network had backed GlobalHue’s retaining the business.

Sheffield could not be reached on Friday following Chrysler’s decision to retain Southfield, Mich.-based