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CHICAGO Global Hyatt has selected Havas’ Euro RSCG for its $40 million ad account, the client has confirmed.
The New York agency emerged victorious after a review process that saw finalist JWT drop out in June before final presentations as other undisclosed agencies were added to the mix.
Consultancy Select Resources International in Santa Monica, Calif., guided the search.
Domestic incumbent Cramer-Krasselt in Chicago, an independent agency, retains creative duties on the Hyatt Place and Hyatt Summerfield Suites businesses.
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