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Coca-Cola on Sunday launched a new, global ad campaign, rolling out 31 TV spots in an effort to “reassert the bigness, the magic of brand Coke,” said a senior Coke executive.
The new work introduces the tagline “Life tastes good” and features moments made special with Coca-Cola.
In one of the first three spots for the U.S., Jakob Dylan (of The Wallflowers, and Bob Dylan’s son) enjoys Coke before returning to the concert stage after a break.
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