Global Agency of the Year: Wieden

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LOS ANGELES In 1992, when Nike, in the midst of its international expansion, asked Wieden + Kennedy to open an office in Amsterdam, Dan Wieden had a jocular comment from a European colleague ringing in his head. Made a year or two before, when Wieden was basking in the glory of its Nike cross-training campaign with football and baseball star Bo Jackson, the remark opened Wieden’s eyes to the fact not all creative transcended borders.

“He’d

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