Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
BOSTON Stand Advertising said it has won advertising and marketing chores on Glenora Wine Cellars following a review.
The work from the independent shop in Amherst, N.Y., will include interactive ads, Web site development, direct mail, packaging and point-of-purchase efforts. The initiative breaks this summer.
Initial promotional spending will be in the six-figure range.
The goal is to introduce Glenora’s first distribution outside New York State. The client is based in Dundee, N.Y., and had no previous lead agency.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in